Ascendea SOP Library

🏢

Ascendea Operations & Client Management

📊

Google Analytics & Tracking

💰

Google Ads & PPC

📱

Meta (Facebook & Instagram) Ads

🎵

TikTok Ads

💼

🔍

SEO & On-Page Optimization

📍

Local SEO & Google Business Profile

📧

Email Marketing

📝

Content & Social Media

⚡

GoHighLevel (GHL)

🌐

WordPress & Website

🎯

Lead Generation & Sales

📈

Reporting & Analytics

🔑

Account Setup & Access

⚙️

Ascendea Operations & Client Management

OPS-001: New Client Handoff (Sales to Operations) v2.0

OPS-002: Client Welcome & Information Gathering v2.0

OPS-003: Client Kickoff & Strategy Alignment v2.0

OPS-004: Setup & Implementation v2.0

OPS-005: Client Offboarding v1.0

SAL-001: Sales Pipeline Management v1.0

GHL-002: GHL Snapshot Management v1.0

DEL-070: Monthly Client Reporting v1.0

Google Analytics & Tracking

SOP 004: Add Google Tag Manager to a WordPress Site

SOP 005: Install Meta Pixel On Your Site

SOP 006: How to Create UTM Tracking URLs

SOP 009: Add Google Analytics 4 to a site

SOP 013: Adding Google Ads Remarketing Tag to a site (using GTM)

SOP 015: Exclude own traffic from Google Analytics

SOP 017: Set Up Facebook (Meta) Conversion Tracking

SOP 021: Setting up Conversion Goals in Google Analytics

SOP 025: Using GTM To Add Google Ads Conversion Tracking To A Site

SOP 033: Verifying that you’re tracking subdomains correctly in Google Analytics

SOP 035: Create Subdomain Reports in Google Analytics

SOP 036: Setting up cross-domain tracking with GTM

SOP 046: Adding Google Analytics Annotations to keep track of business events

SOP 064: How to manage user access for Google Analytics 360 Products (Google Analytics, and Google Tag Manager)

SOP 065: How to add Google Tag Manager to a Shopify Store

SOP 066: How to add Google Tag Manager to a Squarespace Website

SOP 067: How to add Google Analytics to a Shopify Store

SOP 068: How to Add Facebook Pixel to a Shopify Store

SOP 082: Set up Google Analytics alerts to monitor your main KPIs

SOP 083: How to setup most tools on your website using GTM

SOP 094: Setting up Pinterest Conversion Tracking

SOP 095: Setting up Twitter Conversion Tracking

SOP 108: Installing the LinkedIn pixel on your site

SOP 110: Install TikTok pixel on your site

SOP 111: Installing the SnapChat pixel on your site

SOP 116: Granting access to Google Tag Manager

SOP 117: Granting access to Google Analytics

SOP 136: Link Google Analytics Property to Google Ads Account

SOP 163: Set up a Google Analytics 4 Account

SOP 164: How to add Google Analytics 4 to Squarespace

SOP 165: Link Google Analytics 4 with Google Search Console

SOP 166: Set up lead tracking in Google Analytics 4

SOP 167: Create a landing page report in Google Analytics 4

SOP 168: Set Up and Track Custom Events in Google Analytics 4

SOP 169: Set up form submission events in Google Analytics 4 via GTM

SOP 170: Create a user segment report in Google Analytics 4

SOP 171: Create a traffic acquisition channels report in Google Analytics 4

SOP 172: Create a conversion funnel report in Google Analytics 4

SOP 263: Set Up LinkedIn Conversion API Via Google Tag Manager

SOP 265: Adding the Reddit Pixel Template with Google Tag Manager

Google Ads & PPC

SOP 014: Create a Google Ads Account

SOP 063: How to Manage User Access for Google Ads Accounts

SOP 088: Reverse engineer your competitor's Google Ads Strategy

SOP 138: Set up a Google Search campaign

SOP 139: Set up a Remarketing Audience in Google Ads Manager

SOP 141: Onboard a Client for Google ads

SOP 142: Set up billing for Google Ads

SOP 143: Design a Structured Google Ads Campaign Account

SOP 145: Determine a bid strategy for new Google Ads Campaign

SOP 147: Perform Keyword Research for Google Ads

SOP 150: Write effective Google Ads copy

SOP 213: How To Set Up Google Merchant Center Next

SOP 214: Verify website on Google Merchant Center Next

SOP 215: Set up Shipping Returns in Google Merchant Center Next

SOP 216: Set Up Performance Max For Google Shopping

SOP 217: Bidding Strategies For Google Shopping Campaigns

SOP 218: Set Up Google Shopping Product Feed

SOP 219: Link Merchant Center Next with Google Ads Account

SOP 220: Set up Free Shopping Listings

SOP 221: Optimize Google Shopping Ad Campaigns

Meta (Facebook & Instagram) Ads

SOP 007: Create a Cart-Abandonment Remarketing Campaign with Facebook Ads

SOP 010: Set up a Meta Ads Account

SOP 061: How to launch a lead generation campaign with Meta Lead Ads

SOP 062: Grant Access to Facebook／Meta Business Manager

SOP 069: How to structure your Meta Ads Account

SOP 070: How To Select Your Meta Ads Campaign Objective

SOP 073: How to define a naming convention to your Meta Ads Accounts and apply it efficiently

SOP 074: How To Select Your Meta Ads Targeting